E-Book

How to bring a new product to market on a tight budget

By

Frank Morosky

25+ years of experiences wrapped up in one e-book

Written over 4  years of research and trial and error

Included is my rolodex, my research of the best and easiest companies to work with to start a business.

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The following is a chapter out of my e-book.

Hopefully you will see the kind of information I have in it and you will want to read my whole book. It can save you thousands of dollars and many hours of time in starting your business.

Cost is $49.95 and includes 1 hour of telephone consulting

Email or call me to place your order

You will receive a PDF File via email after I have received your payment (any method) No returns or refunds

I take most  forms of payment by Paypal, credit card, check, Western Union and CASH!

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Big companies won’t buy it from you.

Let me clear this up for you right at the start. You likely have a new invention or product idea and think it will sell millions of units. Now all you have to do is get it made and marketed to the world. What do you do now.??

The whole thing is very overwhelming and there is too much to do. So, you just want to sell the product idea to a big company, have them make the product, and just have them send you a royalty check every month??? Easy right?

It won’t happen.

There are many reasons for this. Every inventor typically thinks selling the idea is the easy path to being a millionaire. Unfortunately the big company will not even talk to them about the product and that will discourage most inventors. Inventors feel that the company will make millions selling their item and it will change the world. The inventor just wants a piece of the profits. Why can't the big company see this??? Read this typical statement- http://www.stanleyworks.com/stanleycorporate_faq_invention.asp

The big companies (or the management in them) are actually adverse to risk. They don't know if your product will sell millions for them. They don't want to risk their jobs and reputation on your product. That is why you mostly see these companies just modifying existing products.

You think or know your product idea is a great one. But you probably do not have market research to prove that your product idea is a gold mine.  You have friends tell you that everyone needs one of these things and it is the greatest thing since sliced bread. Until you can prove without a doubt that it can sell millions of units, they won’t buy it or look at it.

They spend millions on R and D and they think they are smarter than you. They research all sorts of ideas (that they come up with internally and with focus groups) and if it does not come up during their research then it is not viable.  That is what they think.

They will do their best not to talk to you about your invention in fear that you will sue them over the idea in the future.  Some big companies will have idea submission departments so they can protect your idea from the rest of their company. This department is supposed to protect and secure the idea away from the rest of the company. Even if you have a patent, they just don’t absorb these new product ideas into their company. They will even reverse engineer a product, or design their product so they won’t have to pay you a royalty fee. We tried Proctor and Gamble, and could not get any communication from them. They use your idea to jump start their creative process.

http://www.pg.com/b2b/pg_external.jhtml

They are patient. They will wait for your patent pending to run out in a year. They will wait until they learn that you have sold millions and there is a big market for your product then will buy you out for millions. This could take years.  You will have to develop the market. This is more likely to happen than buying you out of your new invention.

So don’t think the big company is going to help you out. There are very- very few items that a company will buy from you. The few that have been bought are ones they could not get around or were created by a relative or some connection.

Actually the royalty contracts that are made are typically small. You might make 5-8% of the net profit from the net sales after expenses. It is a small amount.

Frank can be reached at fmorosky@mchsi.com or cell 319-361-9600